{"product_id":"you-talkin-to-me-sam-leith","title":"You Talkin' To Me? - Sam Leith","description":"\u003cp\u003eRhetoric from Aristotle to Trump and Beyond ...\u003c\/p\u003e\n\u003cp\u003eRhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life.\u003cbr\u003e\u003cbr\u003e After all, you know what a rhetorical question is, don't you?In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC\/DC's \"Back In Black\".\u003cbr\u003e\u003cbr\u003e Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.\u003c\/p\u003e\n\u003ctable id=\"product-attribute-specs-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003ePages\u003c\/th\u003e\n\u003ctd data-th=\"Pages\"\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003ePublication Date\u003c\/th\u003e\n\u003ctd data-th=\"Publication Date\"\u003e2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003ePublisher\u003c\/th\u003e\n\u003ctd data-th=\"Publisher\"\u003eProfile Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eISBN\u003c\/th\u003e\n\u003ctd data-th=\"ISBN\"\u003e\u003cspan\u003e9781788163187\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBinding\u003c\/th\u003e\n\u003ctd data-th=\"Binding\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eAuthor\u003c\/th\u003e\n\u003ctd data-th=\"Author\"\u003eSam Leith\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Diavazo Greek Books","offers":[{"title":"Paperback","offer_id":57196720030078,"sku":"you talkin to me new","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"Other","offer_id":57196720062846,"sku":"you talkin to me old","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/7574\/2397\/files\/you-talkin-to-me-sam-leith-9315239.jpg?v=1765466421","url":"https:\/\/checkout.diavazo.co.uk\/products\/you-talkin-to-me-sam-leith","provider":"Diavazo Greek Books","version":"1.0","type":"link"}